About me
Luciana Pianaro
Entrepreneur · Former CEO · Keynote speaker · Author
I help CEOs, founders and HR teams build healthy organizations, with leaders prepared to combine results and care, and workplaces where talented people want to stay and do their best work.
I have been a CEO, founded companies and led growth, cultural transformation, crises, innovation and team development. I learned from what went right and from my mistakes, and today I put that experience at the service of other leaders.
I don't deal in theory disconnected from reality. I speak from a place I have been, and where I keep growing.
Career highlight
6+ years leading Vida Simples
As publisher and CEO of Vida Simples, a Brazilian publisher and media platform devoted to self-knowledge and well-being, I led the company through to its sale (exit) in 2024.
25+years as an entrepreneurIn consulting, technology and media
5volunteer boardsCONAR, ANER, Wisenetix, Koinz and diverSCInnova
TEDxspeakerAnd author of the book Coragem!
Trainee at Volvo, partner in a training company for 22 years, co-founder of two tech startups and volunteer board member. Business Administration degree from UFPR, master's degree from Mackenzie University and an entrepreneurship program at Babson College (Boston, USA). Passionate about technology, behavior and human development in service of more competitive and resilient organizations (and people).
Why bring me in
I speak about leadership as someone who leads and builds companies
Owner and CEO experienceI have opened and closed companies, grown, weathered crises, hired, let people go and sold a company.
Technology in service of peopleI am the founder of Jasmim, an AI-native platform for well-being and mental health care.
Rigor and care togetherHigh standards with humanity is my thesis, and also my method.
Broad perspectiveBusiness, culture, leadership, well-being and human development. I am the author of the book Coragem!, a TEDx speaker, and I publish a weekly newsletter (in Portuguese), “Por uma vida com mais sentido”.